Building Signs
Functions
Visibility: Effective signage makes a building or business easy to find, drawing in foot traffic and assisting visitors with navigation.
Branding: Custom signs often feature corporate colors, logos, and fonts, helping to strengthen brand identity and improve recognition.
Communication: Signs convey important details such as the business name, hours of operation, and directional directions.
Compliance: Many signs must comply with local zoning laws and ADA (Americans with Disabilities Act) regulations, ensuring accessibility and safety.
Consistency: Signage should align with the overall brand’s style and color scheme to reinforce corporate identity.
Durability: The materials used should offer both aesthetic value and long-lasting performance, able to withstand local weather conditions.
Visibility: Proper attention to size, color contrast, and lighting ensures that signs are legible from a distance and visible in different lighting conditions.
Compliance: Make sure all signage meets local codes and regulations, including those related to safety and accessibility.
Building signs are essential not just for function, but also as a key component of a company’s marketing and branding efforts.
A well-designed building sign does more than provide direction—it elevates brand visibility and leaves a lasting impression. Whether it’s bold channel letters, refined dimensional signage, or functional directional signs, the right signage strategy can greatly influence how a business is perceived.
